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"With kindness comes naivety. Courage becomes foolhardiness. And dedication has no reward. If you can't accept any of that, then you are not fit to be a magical girl."

This Canon Article may contain major spoilers!

Please refrain from reading if you are not yet familiar with all the latest media released. We warned you, seriously.

Kyubey Original Design

Kyubey, as portrayed by Ume Aoki.

Kyubey (キュゥべえ Kyuubee, short for Incubator, also spelled Kyuubey and QB) is an extraterrestrial character in the Madoka Magica series who is constantly trying to make contracts with girls so they can become magical girls. He's from a race of beings who share a hive mind, and aim to make contracts with as many girls as possible to fill their "quota" for each planet, and prevent the heat death of the universe. He is known to lack emotions (in the anime, at least. In the manga adaptation, he appears to have a wide range of emotions, or at least the ability to fake them.), and is very knowledgeable on the whole concept of Magical Girls. Most of the girls in the series do not get along with him, and don't see eye-to-eye with him, due to the hardships of being a Magical Girl that Kyubey did not mention.

Sometimes he is called "Cube".[1]

Fanfiction AppearancesEdit

List your fanfiction here if this character appears in it.

Puella Magi Destiny MagicaEdit

Kyubey remains in his role as a Magical girl recruiter in Puella Magi Destiny Magica. As far as it is told in the Side story Dark Heart, Kyubey had contracted with Darangel Kuroshinzo after she had to kill her own friend to stop her from becoming a witch.

A Magical Girl's FantasyEdit

Kyubey still has his role as a magical girl recruiter in IchokaSuzumi666's series. In Puella Magi Christina Magica: The Fate of a Twin, he tries to make a contract with Amelia, but fails every time.

Lolita PopEdit

Kyubey continues his role as a Puella Magi recruiter in Caramelangel714's series. He is also the main antagonist creature. He summons his own monster form to destroy Star World (it was all thanks for himself as he united with the Dark Queen Karin).

Puella Magi Madoka Magica: Journey Through The DecadeEdit

The Incubator's original counterpart existed in the current timeline. He had yet to appear in the series.

Puella Magi ☆ Mary Sue MagicaEdit

Kyubey's role is rather minor, being mostly used for expostion  especially about Mary Sues near the end. He is also the only canon character present in the spin-off, Kenko Magica. Curiously though, he does wonder if he should regret making a contract with Jayne White, since Niji Akemi is taking things too far even for him. He might have a large role in a planned prequel series.

Magical Molly! Reboot SeriesEdit

Main Article: Kyubey (doll)

Although not formally appearing in the series, Kyubey appears as a non-living doll.



  1. Puella Magi Tart Magica


Canon Characters from the Puella Magi franchise
Puella Magi Madoka Magica:
Main Characters:Madoka Kaname/Ultimate Madoka · Homura Akemi/Akuma Homura · Sayaka Miki · Mami Tomoe · Kyoko Sakura · Nagisa Momoe · Kyubey
Supporting/Minor characters: Hitomi Shizuki · Kyousuke Kamijou · Junko Kaname · Tomohisa Kaname · Tatsuya Kaname · Sakura family · Kazuko Saotome · Nakazawa · Amy

Puella Magi Kazumi Magica: The Innocent Malice:
Main Characters Kazumi Subaru/Michiru Kazusa · Kaoru Maki · Umika Misaki · Saki Asami · Mirai Wakaba · Satomi Usagi · Niko Kanna/Kanna Hijiri
Supporting/Minor characters:Jubey · Airi Anri/Yuuri · Yuuri Asuka · Souju · Misako Ishijima · Souichirou Tachibana · Remi Shiina · Kyoka Shida · Miyuki Asami

Puella Magi Oriko Magica:
Main Characters: Oriko Mikuni · Kirika Kure · Yuma Chitose · Komaki Asako · Rina Hitomi · Mio · Miyako Saki · Mai Akane
Supporting/Minor characters: Hisaomi Mikuni · Yurako Mikuni · Kimihide Mikuni · Erika Mamiya · Mako Chitose · Koito Asako Akira Namekata · Miyuki Nagatsuki

Puella Magi Suzune Magica:
Main Characters: Suzune Amano · Arisa Narumi · Chisato Shion · Haruka Kanade · Matsuri Hinata · Kagari Hinata
Supporting/Minor characters:Tsubaki Mikoto · Kanami · Kanata Kanade

Puella Magi Tart Magica: The Legend of "Jeanne d'Arc":
Main Characters: Tart/Jeanne D'arc · Riz Hawkwood · Melissa de Vignolles · Eliza Celjska · Corbeau · Lapin · Minou

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